Meet the Coach

Hi! I’m Zeina, Founder of Sea Rock Coaching. As an ICF-Certified Career Transitions Coach, Consultant, and Holistic Life Coach, I guide corporate professionals, self-employed business owners, and entrepreneurs through transitions by helping them gain clarity on their next step, navigate change, pursue, and excel in the work they love. Since Professional Coaching is built upon a deep sense of trust, partnership, and psychological safety, I’d love to share a bit of my story with you and how I got here. Maybe you can relate…

From the beginning of my professional career, I always knew that I was meant to help and guide people in a meaningful and impactful way, but I had no idea how.

For over 12 years, I passionately led global teams and executed international campaigns with expertise in Branding, Strategy, Project Management, Product Marketing, Event Planning, and Partnerships. From directing Fortune 500 clients, to working within mid-sized startups, my diverse experience spans across the Technology, Consumer Packaged Goods (CPG), Sports Nutrition, Packaging, and Manufacturing spaces, to name a few. Despite achieving a high-level of success in the corporate world, I felt increasingly burnt out and unfulfilled. It seemed as if no matter what external changes I made (new job, new city, etc.), I always found myself in the same place – “stuck,” with a relentless feeling that something was missing.

Searching for a way to fill the void, I started looking for a Career or Life Coach to help me gain some clarity. While considering the perfect fit, I was approached by a recruiter for yet another lucrative marketing role. As I openly divulged why I was declining another tempting job offer, the recruiter (who also happened to be a Coach) helped me explore the idea of becoming a Coach myself. A light bulb went off and from that moment on, everything started falling into place.

My drive, passion, and dedication to my work, clients, execution, and delivery in my coaching practice come from a deep-seated desire to help others in the ways that I wished were accessible to me earlier in my journey. I leverage my extensive coach training, professional experience, and education, combined with my personal experiences, to empower my clients to go inward and take an honest look at what’s holding them back in their lives. By creating awareness and breaking through old narratives, my clients learn the tools to confidently persevere through whatever obstacles and changes life throws in their direction.

Additionally, as a first-generation American and child of immigrant parents, I am passionate about creating awareness and unpacking multicultural and multilingual upbringings, experiences, and their impact on our personal and professional lives. Having firsthand experience in this space allows me to provide unique guidance and support for my clients, and truly see and hear them in the ways I hope will one day be widely accessible.

Client Testimonials

I started working with Zeina to get help on transitioning out of the corporate workspace. She helped me discover the root cause of my emotions towards this and together we were able to bring those to the surface and reconcile them. […] I would definitely recommend her to anyone feeling overwhelmed with emotions and stuck trying to reach a life goal.

—  ANDRES V.

For years, I’ve been struggling to understand and get a hold of my more destructive patterns. Zeina has helped me break through some of those lifelong patterns in just one session! She has provided exceptional value in her ability to accurately assess issues and offer tools, practices, and plans of action. Since working with Zeina, I’ve been able to grow, change, take steps in my career path, and build resilience!

— BROOKE E.

With Zeina, I began to recognize that I no longer felt so misunderstood. She was able to guide me through sessions compassionately, and throughout a practice of inner child work, helped me come to poignant moments of clarity regarding critical repeat decisions I’d made in my past. Within a few sessions I came to believe that I could indeed change the patterns I’d been subconsciously glued to.

— NATALIA D.

Zeina’s style and method are very effective, helping me to refocus my energies and overcome some major limiting beliefs and regain confidence. Her gift of asking the right questions led me to very solid decisions [… and her] wonderful ability to listen was always giving me that nice feeling that someone cares. Priceless!

— TATI B.

Education + Certifications

Professional Certified Coach (PCC), International Coaching Federation (ICF)

Certified Master Neuro-Linguistic Programming (NLP) Trainer, International Board of NLP

Certified Master Hypnotherapy Practitioner, International Board of NLP

Certified Master Quantum Time Technique™ Practitioner, International Board of NLP

Certified Master NLP Life Coach, International Board of NLP

Certified Holistic Life, Career, and Executive Coach, Goal Imagery Institute

Master of Science; Communication, Northwestern University

Bachelor of Arts; Political Science, International Studies, Global Cultures (University of Wisconsin-Madison)

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